The ideal candidate will be responsible for SEO marketing, optimizing the web content, conducting keyword research to create digital brand awareness. Since it is a job that is thoroughly research-oriented, the ability to work independently to increase website ranking goes a long way. Gauging insights from the research and channeling them into campaigns is something the prospective SEO specialist candidate should be adept at.
Key Responsibilities :
Develop and implement on-page and off-page SEO strategies tailored for B2B lead generation.
Conduct keyword research aligned with business intent, using tools like SEMrush, Ahrefs, or Google Keyword Planner.
Optimize landing pages, blogs, product pages, and service pages for search engine visibility and conversion.
Ensure technical SEO best practices are followed (site speed, crawlability, schema markup, URL structure, etc.).
Collaborate with content writers and demand-gen teams to ensure SEO best practices are integrated into content production.
Conduct on-page audits and provide actionable feedback on content structure, meta tags, internal linking, etc.
Should be an expert in white hat SEO.
Requirements
Candidates should have a minimum 4 years of experience.
Strong knowledge of B2B sales funnels, customer journeys, and content marketing strategies.
Experience using SEO and analytics tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console).
Excellent understanding of technical SEO elements: page speed, redirects, crawl errors, schema, robots.txt, etc.
Candidates should have knowledge of HTML/CSS.